January 2, 2007 @ 6:54 pm
The Making of the Next Ogilvy
I know, that’s quite a big statement (the title), but they say it is better to aim for the sky, and when you fall, you will fall on the stars. So, I hope to be the Ogilvy in Web Design. Not to be as creative as him, but to build up the agency as big as his.
According to expert, the first step in starting out your own business, is to have a very clear idea of “WHY”. More than half of businesses folded up within five years, some didn’t even make it through the second year, because they didn’t know why they started the business in the first place.
So, here I am going to do my part, in defining the “WHY”. And, as a matter of fact, I have always had my “WHY” at the back of my mind.
Here’s the first WHY Read rest of story…
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